Advertising License: Permitted Use and Restrictions Desktop License Extension that allows the use of the Font Software on Server(s) to be installed on computers to make commercials or promotional videos/films for campaigns that are intended for paid advertising placements online, and via social media. Impressions measure the number of times a piece of media content — be it a digital billboard, a web banner, a social media advertisement — is consumed. The content may be consumed many times by the same user, each exposure counts as an impression. The User must always ensure that the installed Font Software is protected against any means of unauthorized access or use.